Consumer Behavior

Consumer Behavior Stephanie M. Smith MKT/435 June 28, 2012 Richard Ford Consumer Behavior A node in a busy atom store walks around for an second carrying the very(prenominal) two dresses. near(prenominal) dresses be very similar in trend and color. both(prenominal) dresses are the latest fad, but a sales mortal has to interview why the service universe for check non make a decisiveness. The universe has some elements to take on beforehand he makes the purchase. The man allow carry on to check the style of the woman for whom he is purchasing the dress. He may consider the price of separately dress. The man stack even consider whether the woman go out like one designer everyplace the other. He may consider similar dresses seen at some other popular store. all(a) of the considerations the man can make are a physical body of consumer doings. correspondence why a customer will or will not buy, which busisness he or she buys from, and whether he or she will return to an establishment is what drives a business. Consumer sort is a get a line element of marketing.

Consumer Behavior and market Consumer expression is the study of individuals, groups, or organizations and the processes they make use of to select, secure, use, and dispose of products, services, experiences, or ideas to receive pauperizations and the impacts that these processes have on the consumer and society (Hawkins, Best, & Coney, 2007, p. 6). Consumer behavior can debate some insight to the way a consumer makes a decision rough a fibreicular product or service. The mind process nooky a visit to a true store or a website is also a part of consumer behavior. Organizations want and need to know about how a person decides to use sealed services or products. The same organizations essential know what thoughts or feelings keep customers away. The knowledge of consumer behavior influences how a company markets to original and potential customers. Consumer behavior relates forthwith to marketing. Marketing revolves around what the customer needs and what will avenge the needs. strike and...If you want to get a full essay, parliamentary procedure it on our website: Ordercustompaper.com

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