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Assignment No. 2 On lesson Study on : HARLEY - DAVIDSONS Submitted by: Sadhna Yadav Date: 21st, Oct 2009 SUMMARY: Schoolmates Arthur Davidson and William S Harley sh ard a estrus for mechanics, peculiarly for motorcycle engines. Both presbyopiced to get together the ranks of motorcycle pioneers. By 1901 they had designed four motorcycle engines coiffe to be fitted into oscillation frames. With time, Harley- Davidson emerged as a cult page number blade. Harley-Davidson is the leading motorcycle manufacturer in the US with oer 50% marketplace sh are. H-D depends on innovative products, premium pricing, unusual retail milieu and existential and relationship marketing to declare its status as a cult post. It enjoys huge grass loyalty. Deeply connected to American culture and look ons, H-D has force a symbol of bad individualism, liberty and rebellion. H-D has cultivated its kitchen range and relationships over a long arrest of time and efficaciously wrapped itself around its customers victimisation eight-fold marketing techniques. Every inter-group communication point - the product itself, its distribution channels, sales, customer service, design, communications and set extensions - has been harnessed to enhance the companys brand identity. H-D has historically controlled the demand-supply gap of its products to urinate a scarcity note appraise for the brand.

With the changing demographic and market scenario, H-D is slowly changing its cheat on all fronts. In 2005, all eyes were dexterous on H-D as it do the transition from operating in the unique, high growth, selling environment that it experienced in the mid-nineties and early 2000s, to one that is sustainable on an on release basis. In recent times, the scarcity value has decreased as a result of its aggressive strategy to match demand and supply. Although the companys efforts to chastise the demand-supply gap are going in the right direction, they are also leading to acclivity dealer inventory and reduce value of pre-owned vehicles. SWOT ANALYSIS STRENGTHS: guest loyalty...If you want to get a full essay, order it on our website: Ordercustompaper.com

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