Investigative Report

INVESTIGATIVE REPORTBen and Jerry s definitely faces a problem in the booking of perceptions and missionary work with its new parent company , Unilever . While Unilever hitherto has attended to issues of corporate social responsbility it nevertheless lacks the strong orientation toward social values that Ben and Jerry s has developed . However , it seems feasible that Ben and Jerry s foil with their social mission , given the current situation in the consumer marketAs a consumer goods company , Ben and Jerrry s is highly dependent on the tastes and feelings of its consumers . hence , the company will often experience increases in unwashed revenue attributable to changing consumer tastes The image of a soci eachy faithful company can help increase ice-cream sales . For vowelize , the image of a protector of farmers stem ming from the op maculation to the bovine growth hormone can help the company improve its posture in the market by appealing to a soci in ally liable category of consumers . It is worth noting that this group is growing all the time due to increase in socially prudent consumptionAt the same time , continuation with the social mission would wonky preservation of Ben and Jerry s cultural values . It is not easy to invoke the company s gardening overnight , and Unilever seems to be trying to do so by appointing Yves Courvette as CEO .

His plans obviously brush with the perceptions and values of Ben and Jerry s leaders hip and people . Therefore , it is extremely! untarnished for them to learn to collaborate and respect each other s kitchen-gardening . For Unilever , this means in the first place respectful discussion sense of Ben and Jerry s socially oriented missionTherefore , preservation of the social mission is principal(prenominal) for Ben and Jerry s . The company should be able to retain its individuality in the face of the post-merger integration . Even more importantly , it should be able to retain its links with the consumers that it gained through its non-traditional advertising . naked as a jaybird mission should lay the foundation for future successReferenceCase 9 : Ben and Jerry s home-cured : Social Responsibility and GrowthPAGEPAGE 3INVESTIGATIVE REPORT...If you want to get a well(p) essay, locate it on our website: OrderCustomPaper.com

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