Joseph Pine

After having recently reviewed Joseph Pines lecture on what consumers want, I strongly feel that I will be able to incorporate his principles of stinting value and authenticity into my birth strategy. In Pines lecture, he addresss active the wage hike of frugal value and how it all starts with commodities, the basic building fizzle of all economic value and goes on to later babble of the progressing levels of economic value all the way to the attend. Pine states that economic value starts with commodities. Commodities, as Pine states, be anything that comes from the ground much(prenominal) as animal, mineral, or vegetable. These items atomic number 18 extracted and sold in the overt market. Commodities are then used to manufacture goods. In the outgoing hardly a(prenominal) decades, goods palpableise been commoditized and consumers are only worried closely price. Customization is the counterpoison to commoditization. (Pine) Customizing goods turns it into a advantage because it has been manufactured for a proper(postnominal) consumer. Services are now being commoditized. Consumers are continuously worried about price. Pine uses long distance recollect companies and fast aliment restaurants as his congressmans of services that are change state commoditized because of their war same pricing.

According to Pine, once services have been commoditized it is age to bowel movement to a new level of economic value. (Pine) When a service has been customized, it then becomes an experience, which is the most common economic whirl today. Disney, Las Vegas, themed restaurants, boutique hotels ! are examples of experience based businesses given by Pine. He goes into further detail by giving much example of experiences such as drinking wine, listening to a mob perform, or even TED itself as an experience. Pine relates the experience of his travels to Europe, namely, The Netherlands, as an authentic experience. He said that the Dutch have told him that Americans like their fantasy environments while the Dutch prefer a real authentic...If you want to get a full essay, rove it on our website: OrderCustomPaper.com

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