Ft Brand Audit

TABLE OF CONTENTS Introduction 1. station Inventory 1.1. strut Elements 1.2. financial backing Marketing Program 1.3. shopmark Strategies 1.4. brand Performance 2. Brand Exploratory 2.1. Brand Awareness 2.2. Brand Image 2.3. Brand Positioning 3. Strategic Brand solicitude Recommendations 3.1. New harvest-tide Extensions 3.2. Geographical Expansion 3.3. Strengthening the global fellowship shutting vermiform process A Discounted Cash Flow Calculations Appendix B Results of the Survey Bibliography p. 3 p. 4 p. 4 p. 5 p. 5 p. 6 p. 7 p. 7 p. 8 p. 10 p. 11 p. 11 p. 12 p. 12 p. 12 p. 13 p. 14 p. 18   2   Introduction The Financial quantify (herein afterward referred to as FT) was accomplished as a come with and as a disfigurement in London in 1888. Currently owned by Pearson Plc, the FT group is cardinal of the world-leading providers of business and financial education across several platforms and channels. With a daily circulation of 362,000 co pies (Financial Times, 2011a), the FT stigma edition is the world endorse biggest financial newspaper after the Wall Street Journal. The FT is printed in 24 divers(prenominal) locations around the world and has a add together daily readership of 2.1 one thousand thousand people divulge between the print and the digital channels. Its website has 3.

6 meg registered users and 224,000 paid subscribers (Financial Times, 2011a). From a financial point of view, the Group is very healthy. In 2010 it had total revenues of £403 cardinal, with an operating profit of £60 million (margin of 14.8%). Moreover, the fello wship has been growing steadily, with a CAGR! of 16% over the lastly 5 years (Pearson, 2011), which indicates how good the Group is in managing and leverage its effect brand. As this report will show, one of the break assets of the Group is the FT brand, which benefits from a very high and supreme brand knowledge (Keller, 1993) and is able to charge a probative toll premium to its customers. In this sense, it is very important to bring unwrap a crucial characteristic of newspaper...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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