International Marketing Analysis

NameProfessorSubjectDateMarketing AnalysisIntroductionThis is a proposal to sell delicious and nutritious Judaical snacks in India , containing mainly of breads , cakes and confections . Initially the snacks to be sold be the Hamantash , mohn kihel , strudel and Teiglach . This may be added to or changed if the take aim for it arisesThe lean of which argon found in Bombay . Although the existence of Jews is real lower-ranking comp ard to the wholly country s existence of more(prenominal) than one million participation , in that respect is a demand for this ware which is not presently addressed . This demand is sufficient to tolerate a little(a) operation producing and tradeing Judaic snack foodsCustomer AnalysisThe customers consist of the Jewish population of India . Historically the Jewish population in Indi a is a gr give deal bigger than its present progeny however , large portions of the population have migrated to Israel or early(a) countries . In recent geezerhood , there has been no forceful decline in the population . At present , India has a population of around quint thousand Jews , although some estimates the watch at around heptad to eight thousand This is the stern largest Jewish population in Asia with Israel , Asian Russia and Iran having the first deuce-ace largest . As mentioned above , close to of Jews are found in Bombay , although smaller communities can be found in Calcutta , Delhi , cochin china , Poona and Maharashton StateIn previous eld , there has been a move to light the members of the Bnei Menashe community , a small group of Jews in India who has managed to go on retain Jewish practices , merely this effort has been halted due to the protests of the Indian government , this method has not been revivedFood is one of the basic unavoidably of man . This product allow for answer this need ! in concert with the need of the Jewish community to observe the kashrut , the Jewish dietary laws .

According to Daniel Elazar of the Jerusalem internality for Islamic Affairs , about twenty-five percentage of the Jewish families in India observe kashrut . Most of the Jews victuals in India are part of a community that is advanced(a)-day and dynamic . They need the convenience of food that is readily available , ready to eat and prepared in accordance with their ghostly belief . These members of the population will be the target market of the product . Although , it is very likely that even the less modern , less cross Jews and those not practicing kashrut will also be attracted by the convenience provided by this product . It is important to preeminence that because of the hundred of years of interaction , they have acquired the social patterns and socialisation of the general populationEnvironmental AnalysisIndia is a densely populated country with more than one billion people living there it is solitary(prenominal) to China in terms of population . The members of the population live to many divers(prenominal) religious groups , the most predominant of which is Hinduism to which more cardinal percent of the population belongs . Other major religions are Islam and Christianity Judaism unruffled a very small...If you want to get a practiced essay, social club it on our website: OrderCustomPaper.com

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