Smart Card Marketing Solutions Essay

extraneous Card merchandise Solutions is a company established in 2003 that provides prepaid flier services to customers pursuit an alternative to credit cards and as a form of electronic records for merchants in regards to recording a customer buy behavior. Smart Card Marketing Solutions (referred to in this paper as SMKG going forward) offered four types on services GoSmartCard, hurrying money, focal ratio Merchant, and prepaid wireless. Each of the services, in increment to the audience, back ground on the market, strengths and weaknesses of the company, and marketing strategies.Types of Service and CompetitionGo Smart Card The GoSmartCard is a service that allows companies to engage the card and incentive programs. This is offered to merchants and retailed and personal broadsheet information. The platform itself is a real-time earnings based application that monitors the transaction in real-time and allow for merchants to access the information. The contention could be any company or retailer that offers gift cards. This service is offered by many retailers already. This service is already in the market and for some time now. swiftness MoneyThe service includes two card types Pin Debit Card, which is used by customers as one would a conventional debit card and a crucify debit card, which operates like a handed-down track card. Both be pleasant features but there lies a fill market with lots of competitionVelocity MerchantThis service allows electronic plosive processing. This feature has been offered by Tele-Check for many years. The return to this feature is the e-commerce site that offers additional features such(prenominal) as private labeling on Master card and instant money transfers. Those are two enthralling features.Prepaid wirelessNow prepaid wireless is a service offered, which allows the retailer does not pretend to pay for a product until by and by the sale is made. This is a very attractive feature for retailers.Access to the Market feasiblenessThe goal of feasibleness is to is to assess the economical viability of the proposed backup. The feasibility try fills to effect the question Does the idea make economic sense? The study should provide a thorough analysis of the stemma opportunity, including a look at all the likely roadblocks that may stand in the flair of the cooperatives success. The outcome of the feasibility study will indicate whether or not to proceed with the proposed venture. If the results of the feasibility study are positive, then the cooperative put up proceed to develop a business plan. (Williams, 2011)After review of the customers website, services offered, and over goal, the Market feasibility does not make sense. The market is vestal with competition such as Visa, MasterCard, Discover, AMEX, shake up Card, and many more. The company does not seem to have done the necessary investigate to gibe the whether there is a need for this service in the market. In a ddition, this would tactile sensation to the fact a proper business plane was not completed and reviewed. Their hardihood of market acceptance appears to be fictive versus researched and studies.Conclusion Overall, SKMG could have done more research on the need of their services. primordial market research is one of the first points for this customer to have been able to determine acceptance into the market. Appendix I shows the legitimate state of their stability in the market.