Mtv And The Madonna Phenomenon Essay -- essays research papers

MTV and The bloody shame Phenomenon"Madonnas intuitive grasp on the televisual world in which we live- ofthe mediums possibilities for engaging spectators in diverse ways- that in partaccounts for her success. She is the supreme television set heroine." (E. Ann Kaplan271)"What ar the main theories which we get hold of studied so far and how havethey affected how you view television?"-This is the question which this paperis supposed to answer. simply there is not enough time or space in which todiscuss every theory which we have touched on. As a compromise I decided towrite about a way out to which almost every theory that we have discussed can beuse MTV and the Madonna Phenomenon.     As E. Ann Kaplan stated in her article on libber criticism, Madonna istruly the ultimate television heroine. A discussion on contemporary popular enculturation and especially on media culture could never be complete without bringingup Madonna. She can be discuss ed in terms of feminism, ideology, hegemony andcommercialism as seen in both Kaplans as vigorous as in John Fiskes article onBritish heathenish Studies.     In order to properly explain how the Madonna Phenomenon has become much(prenominal) an important concept in media studies, mavin must look graduation at howinfluential MTV (medicine television) has become in the last decade. MTV addressesthe desires, fantasies, and anxieties of junior people(Kaplan 270) who have, wish myself, grown up in a decade when all the tralatitious institutions andtheories that were always respected, are being questioned. It has become thecenter of discussions of many young people who have grown up idolizing thefigures shown on the network. MTV is a culture in itself. With its own news,fashion and music programs it can easily be the considered the basis for theformation of thought of an entire generation.     The images depicted in music videos, of androgynous stars and situationshave aided in rendering the clear billet between the genders rather blurry. Thismakes MTV an important aspect in the study of post-modern theories. Videos areoften quite abstract and it is hard to figure out their true(a) meanings. Unlikeother television programming, videos are usually not do up of clear parts orscenes which produce an easily distinctive and readable image... ...nd in particular those in music videos) quite differently. I would see them,,as I had in the past as victims of the predominate ideology and the patriarchalsociety which we live in. Madonna proves that women can disturb against theregulations which are forced onto women that if they are sexual beings thanthey are nothing more than sex symbols, and that society determines how womenare portrayed on television.      If I could go as far as to describe Madonna in one word it would be strong. I not only make love her work but admire her ability to do what she feel slike doing, withal if she completely disregards societys definitions of decency.She is one of the few women in history who has never asked others to harmonize orlike what she does. To conclude I would like to quote Madonna herself in orderto demonstrate her atypical way of thinking which has brought her such(prenominal)undeniable success     Poor is the man whose pleasures depend on the permission of another                         -Madonna Justify my Love