My Alert Case Essay

Was the initiative to ingest the c qualified opportunity in the mobile alerts. The idea was already working well in some other channel (Internet). The mobile phone market was growing very quickly. They offered a wide range and tailor-made services. Besides as MyAlert will be the first in the market, the technology investment could became a strength and disco biscuit it in an entry barrier, thing that actually happened. For these reasons we can assert that MyAlert was a good business concern idea.Which is the competitive advantage of MyAlert when it is launched? How the competitive advantage and business model evolves? Why? Is it sustainable? The competitive advantage of MyAlert at the mendicity was its own technological curriculum (MAGO). The platform was Valuable because was the core of the business also it was Inimitable, Rareness and Original cod to they developed it from the scratch and was the first in the market specifically designed for its business model.Content exer tion Design & Packaging 1- Corporate Customers Distribution Sales 2- Other Customers cookery of Infrastructure (Mobile Operators) Looking at the encourage chain of MyAlet we can see highlight in red their core activity, their platform allowed them to distribute the meaning throw the network to the final customers, the key was that the platform has a enceinte scalability able to distribute data throw different technology enablers (GMS, GPRS)From the graduation exercise they realized that text alerts could be used to provide customized services for incorporate partners exploiting clean business opportunities and here we can see a new competitive advantage because the company was able to introduce their investors into its own value chain getting content and a solid customer portfolio. This is a win win situation, the investors provide contents and the MyAlert provides them a new ripe service for them increasing the company revenues as well as lick over for the shareholders, th is business model provides feedback itself being able to maintain it in the long run.After the merger MyAlert, which started providing data services for the mobile industry, changed its produce portfolio and business model providing technology and mobile marketing services. Thanks to MAGO platform MyAlert was far superior technologically than Buongiorno. On the other hand take careed a new product consumer services (ring tones, logos) the new company had to alter its business model including consumer services which soon produced benefits. Also they were able to persist in creating new business models as Digital Marketing Project.As we have seen MyAlert is a good example of how a company is able to adapt and survive in a really impulsive environs what changes pretty fast, adapting and creating new business models and investing in technology in bless to keep its leading position. Is the merge with Buongiorno a must or just a good idea? Definitely the merge was a MUST, MyAlert h ad become a world leader and to keep this status they ask to remain this position in every market, soon they realized that it was unachievable to achieve through organic growth.The economical environment was unstable due to the dot com crisis, investors become more demanding looking for positives results in the short term, competitors started to appear and revenues from advertising and m-commerce were reduced due to the economic crisis. All this factors push to Mr. Jorge and his team up to look for a similar company with the same goal to heart and soul forces and survive in the long term, and this is how they found Buongiorno And merge in order to keep growing in a very competitive dynamic market.