Analyse the reasons why GBK can achieve higher levels of added value than McDonalds Essay

Customers be more than concerned with eating healthier and meet also become increasingly more interested in the type of food they are eating. Although they involve to enjoy a burger they also want to know its of good pure tone. Un comparable fast food restaurants like McDonalds, Gourmet burger Kitchen (GBK) offers this higher(prenominal) graphic symbol food.By crack this higher quality food it attracts customers, it also allows them to tingle more as people are more willing to pay more for a better quality product than a low quality product, this and so results in GBK achieving higher levels of added grade than McDonalds due to this higher quality product. GBK offers a smarter environment than traditional fast food restaurants.This means that the level of service offered is much higher. This allows GBK to carry through a higher level of added value as they are offering something McDonalds isnt. This is one of their unique selling points. By offering this service it allow s them to charge more because the environment people are eating in is smarter, this therefore means an increase in there added value. Robert Tame, founder of fine burger high society believes that its not just roughly the product. Its also about the environment you are presenting the burgers inFood at GBK is considered to be goodish in comparison to the food sold at McDonalds. Customers are more concerned about eating healthier than they have been before, and GBK offers a more varied and less calorie menu. This means that GBK can achieve a higher level of added value than McDonalds because customers dont mind salaried more for something if its more beneficial to them than another product on the market. This therefore means that they can achieve this higher level of added value than McDonalds.