Julius Caesar Essays (781 words) - Critical Thinking, Rhetoric

Essay Each person has different opinions whether theyre debating or whether they dislike the person in general. Obviously each opinion or thought has a reason behind it. Theyre many examples of fallacies during the funeral speeches between Brutus and Antony and the debate between Barack Obama and Mitt Romney. Some of the example of fallacies are Ad Hominem Fallacy, Ad Populum Fallacy, Loaded Words, and Oversimplification. Fallacies are very important to be paying attention to. In the beginning, theyre many examples of different fallacies used during the funeral speeches between Antony and Brutus. In Antonys speech, he used an example of an ad hominem fallacy because he explains to the crowd how honorable he is, obviously he is being sarcastic. He is giving the hint to the crowd that Brutus is a bad person and a murderer. Antony also uses loaded words because he uses highly connotative words to describe Brutus without justification. However, he never said anything negative about Brutus but demonstrating his statements in a somewhat sarcastic way in order for the crowd to get the hint of what he is saying. He skillfully points out the fallacies in Brutuss speech without directly stating them himself. As for Brutus, he used the example of an ad populum fallacy because as he speaks to the crowd he states that he loves Caesar but he was ambitious so he had to do the right thing and take him away. Although many people have hatred towards him for what he did but Brutus says his speech in order to be a bit clam for the people and so that not so many people will be against on what he did. Frequently, theyre also examples of different fallacies referring to Barack Obamas and Mitt Romney debate and speeches. This debate is about how the Governor Romney feels comfortable having politicians in Washington decide their health care choice that the women are making. One woman, however carries a sign saying, Keep your politics out of my healthcare. One fallacy that issued in this debate is ad hominem because he says, There are some things we do better together but this government is such a non sequitir to this fundamental truth. Obama obviously dislikes the fact that Romney is the presidential candidate, although he does attack Romney with words rather than having a reason for the argument. As for Romney, he uses ad populum because he says, Of course. What President Obama was referring to was that one individual, or even several individuals, didnt build indeed, couldnt possibly build the U.S. education system, our roads and bridges and railroads, our military, our first respon der systems, our power grids, our financial system, etc. This quote refers to a ad populum because he is basically saying you didnt build that case. He is giving the hint to the citizens that he isnt what you should vote for. Initially, both Brutus and Antony, and Obama and Romney all as one use rhetorical device. For Brutus, he uses rhetorical device when he says, Not that I loved Caesar less, but that I loved Rome more. He states that because there is a contrast between loving Caesar less and loving his beloved country Rome more. As for Antony, he says For Brutus is an honorable man so they are all, all honorable men This quote from Antonys speech is rhetorical because its repeated in successive lines, in reverse grammatical order. Also because he uses it in a sarcastic expression. Along with Obama, he uses a rhetorical device by explain the freedom that is offered to the citizens, the laws, and the diversity around us and what he means is that he specifically said that preserving individual freedom takes collective action and said that the nations challenges can only be met if they act as one nation and one people. Last but not least, an example for Romney for a rhetorical device would be, What an hono r to be introduced by Governor Nikki Haley, a woman of uncommon courage and conviction; whose principles have guided her governance. We need more governors like her! By what Romney means is that women are really never involved in major political leads. Every democratic or candidate is mostly

Making Freelance Pitching Personal

Making Freelance Pitching Personal Recently, I had an impasse in my writing career. So I read more books on technique, critiqued other writers works when I could, and continued to fine-tune my query-writing skills. But I wasnt attracting the assignments that challenged me and filled my bank account. That is, until I got personal. Do Your Research I took to heart Dale Carnegies defining advice. In his seminal book, How To Win Friends and Influence People, he emphasizes the importance of knowing names. People love to hear the sound of their names. Businesspeople who act warm, according to Carnegie, are more successful. Acting on this advice, I learned that studying potential clients professional and personal triumphs does give you an advantage. For example, I wanted to write for a consumer magazine, and I learned through social media that the editor graduated from Stanford. My article talked about hotels near Ivy League colleges, so I mentioned Stanford in the query I sent. Even if the editor rejected my first query, knowing about his education makes future queries on similar topics a surer fit. Dont Give Up Yes means yes, and no means no, but in freelancing those yeses and nos may give you options. I contacted a potential client who previously had rejected one of my magazine-article queries. Her magazine only accepted advertorials, but I didnt accept that declarative answer. At her LinkedIn profile, she stated that another one of her companies operated inspirational retreats. I have written about my struggles with poverty and depression. So, I asked in another email, are you looking for speakers for your retreats? Ive written essays about how I overcame struggles in my life. Send a one sheet detailing your

Preparation of Unit Work Essay Example | Topics and Well Written Essays - 3750 words

Preparation of Unit Work - Essay Example During a school inspection, it was found that the teachers tend to rely more on course books and other commercial materials, and take little or no initiative at all to make the course more interesting and appropriate with creativity and zeal. This "coursebook-led" approach makes teaching as well as learning a lack-luster, cumbersome exercise. It has been said that we learn 20% of what we hear, 50% of what we see and 80% of what we do. Therefore, mixing course book with practical work by using creative audio visual methods including discussion in pairs and groups is easily a better option as compared to just course book teaching. Besides language, speaking skills involve voice control, overcoming nervousness, and the art of listening, all of which must be properly taught and ingrained in the students' minds. It is not possible to effectively cover all of these in a rigid follow through of a course book. (How To Write and Speak Better)2. Now this situation leads to a ticklish issue. What is a course book Rather, what is the function of a course book A course book is a resource, a medium. The function of teaching materials including course books is to provide information. It is a resource or a medium to be used for guidance and instruction. When a class is being led by the medium, it is obvious that the medium is assuming the role of a leader. Obviously, a medium cannot, by any stretch of imagination, assume the human role of leadership. Furthermore, it is equally preposterous to think it all right for the teacher to simply go through the daily chore of covering a lesson each day and by the time the entire book is covered, to take it for granted that the students have mastered ESL. This method is not adequate in learning a language where participation and expression are as mandatory as grammar and vocabulary. The Coursebook-based approach The ideal approach to teaching a language is the use of a strong students-teacher bond where the teacher is the best embodiment of a textbook. The teacher must be thoroughly familiar with the study material in order to teach, explain and lead the class with lan. ESL students are greatly starved of English teachers who serve as their role models and living textbooks. These students have the remarkable knack of looking into the textbooks on their own and ratify their teacher's explanations and instructions. What they need is the generous use of question answer sessions, group discussions, and the confidence that they are headed in the right direction. In such an environment, the textbooks and supplements do wonders. The urge to study and learn becomes a passion. To begin with, the student is first given a proper overview of the whole course during the first few sessions. This enables the student to be vigilant, well-prepared and he has a good idea of what to expect. The good leadership provided by the teacher makes learning an edifying and pleasant experience. Communication between the teacher and the student is clear, purposeful and objective. The course book is given its due

Biogeography of bottlenosed dolphins Research Paper

Biogeography of bottlenosed dolphins - Research Paper Example The large brain size and the vocal learning on one hand are the cause of the organism being a major attraction and a source of amusement, and on the other hand render it vulnerable to noise and chemical pollution resulting from anthropogenic activity. The conservation strategies directed at habitat preservation of the organism are recommended. BIOGEOGRAPHY OF BOTTLENOSE DOLPHINS INTRODUCTION Bottlenose dolphins belong to the order Cetacea, the term derived from Greek word ketos meaning whale. The order includes large aquatic mammals with forelimbs modified into flippers, a horizontally flattened tail, lacking hind limbs and with one or two nostrils. The order includes the suborders Odontoceti (toothed whales) and Mysticeti (baleen whales). Most Dolphins are included in the family Delphinidae, belonging to suborder Odontoceti, including the bottlenose Dolphin or genus Tursiops. The genera Tursiops (derived from Latin word Tursio meaning Dolphin or Dolphin like), has been further class ified to include two species on the basis of biochemical and genetic studies: common bottlenose dolphin or T. truncatus and the Indopacific bottlenose dolphin or T. aduncus (Rice, 18). ... The biogeography of an organism provides significant information regarding its evolutionary history and adaptation. Thus biogeography can be considered to include the spatial as well as temporal distribution of an organism. The common bottlenose dolphin T.trucatus enjoys worldwide distribution including tropical and temperate, inshore, coastal, shelf and oceanic areas (Reynolds et al., 12), except the polar region, northward of 45?, though they do occurs far as 62?N7?W in northern Europe. Found rarely in Baltic Sea and vagrant in Newfoundland and Norway, the species is present is as yet uncertain in other areas. The author aims to present in the current paper an account of the biogeography of the common bottlenose dolphin or T. truncatus; along with the evolutionary history of the organism on the basis of fossil records and the threat to conservation programs for the organism specially those relating to its biogeography. BIOGEOGRAPHY Figure 1 The major distribution areas of common bo ttlenose dolphin (figure 1) include the western margins of North Atlantic where the coastal forms occur within a distance of 5km from the land and in bays and estuaries (Mead and Potter, 165). The offshore forms occur within 200-2000m range along the shelf break in regions north and north east to Georges bank (Kenney, 369); and in the Scotian shelf; with the distribution of the two forms overlapping in some zones. The coastal forms are prevalent throughout the year continuously along the North Carolina to Texas (Mead and Potter, 165). In southeastern US they also occur as communities exhibiting specific association patterns and individual home ranges. In the eastern Pacific region, T. truncatus occurs in the

Construction Industry, Climate Change and use of Renewable Energy Essay

Construction Industry, Climate Change and use of Renewable Energy Options - Essay Example Since origination, humans have been involved in various activities, utilizing the physical as well as the mental part. The activities only transformed our globe from a primitive one to developed one. But, one can see that these activities not only resulted in development but have also have caused destructions to our earth. That is, in his/her quest to achieve advancement, humans have invented or inventing many tools and are also developing rapidly in particular fields. But, unfortunately, the same tools and the developing fields are damaging human lives and the earth’s environment, which sustain the lives. One of the ‘developing fields’, which contributes to damages is the construction field or industry. The fact is, â€Å"the construction industry are generating close to one-third of all the waste in Britain while 20% of new building materials on the average building site are simply thrown away at the end of the job† (Seager 2007). Also, the important part s of the construction industry, lighting and heating of buildings have to lead to the generation of 50% of Britains carbon dioxide emissions. Most of the firms of the construction industry are following the plan, â€Å"three zeros - zero carbon, zero water and zero waste," with the changes made by the industry itself, as government legislation would take too long (Seager 2007).The use of eco-damaging products and faulty coordination by the construction industry is bringing in host of problems to the people mainly in the form of global warming. â€Å"The Stern Report, by Sir Nicholas Stern, the World Bank’s former chief economist, says the lack of coordination between elements of the industry creates poor quality, energy-inefficient buildings†¦ With no action, each tonne of carbon dioxide we emit will cause at least  £45 of damage† (Miller).  

Marketing Analysis Of Singapore Airlines

Marketing Analysis Of Singapore Airlines The airline industry is one of the fast growing industries in the world irrespective of its criticism. The genesis of aviation in 1909 was by the Wright brothers who flew their first successful flight in Kitty Hawk. Due to the risk involved, numbers of people did not consider travelling by air not until the 1900s. Another breakthrough was that of Charles Lindbergh who flew and completed a journey across the Atlantic Ocean in 1927. The United States postal service as well contributed to the aviation/airline growth. Kelly Airmail Act allowed transport mails from one destination to another in 1925. There was a major issue with increase in air collision which brought about an Act by the Federal Aviation Administration in 1958. Another discouraging issue was the increase in the price of fuel in the 1970s. During the early 1980s there another deregulation was introduced which brought about mergers of large carriers and growth of smaller ones. In the early 1990s, peoples confidence returned and there was an increase in the number of passengers due to price cut and cities served by airline were increased.   Singapore Airline Singapore airline along with its subsidiaries is basically engaged in passenger and cargo air transportation, engineering services, airport terminal services; they are also involved in training their staffs, tour wholesaling and other activities. Singapore airline operates in the Eastern part of Asia with about 30,088 staffs as on March 31, 2008 according to market research. The revenue recorded by the company was $15,975.5 million during the financial year ended march 2008 which yield an increase of 10.2% compared to 2007. The operating profit of the company was $2,124.5 million in 20008 with a decrease of 3.8% compared to 2007. http://www.marketresearch.com/product/display INNOVATIVE STRATEGIES MISSION STATEMENT: In some organization just like Singapore airline, the vision and objectives and the master plan in order to achieve all achievable is referred to as innovative strategic plan. Innovative strategic planning is a management process which simply can be identified as taking inputs and transforming it as output. The input can be defined as information which is understood by the organization, its environment and its management. The transformation of the information is referred to as the innovative strategic planning and lastly, the output is the defined innovation. According to the mission statement of Singapore airline, it addresses the organizations basic goal i.e. the kind of business they are into. The purpose of the organization was clearly defined and stated which comprises of the potential activities the company is engaged in. The mission statement of Singapore airline is to provide air transportation services of the highest quality and to maximise returns for the benefit of its shareholders and employers. Pillay, J. (1989) Nature of innovation of Singapore airline Clarity and commitment: the quality services to customers are clearly stated and it is companys fundamental objective and aspiration which has made them provide a world-class customer service due to their commitment. Continuous training: in order to meet up with customer needs and challenges, Singapore airline set up training centres for their staffs thereby offering a wide range of educational programs. Career development: there is every opportunity to learn and grow in the company, senior managers are allowed to develop as well Internal communication: Singapore airline employed people from different cultural background to work together in achieving the goal and objectives of the company. In order to maintain good and healthy communication. Singapore airline published departmental newsletters and magazines whereby creating regular dialog between management and staffs. Consistent external communications: when there is a new development in the company and needs to be advertised, the Singapore airline girls are always featured which is the brand identity of the company Connection with customers: several medium is being employed to communicate and carry customers along such as in-flight surveys, reply to compliments and complaints received, sending messages to flyers of offers and privileges which includes additional baggage allowance, priority seating and more. Benchmarking: keeping an open eye for improvement and new ways or strategic means of satisfying customers by following the steps of banks, hotels and retail outlets growth. Improvement, investment innovation: Singapore airline came about a different way of doing things by introducing free drinks and headsets, fax machines on board, individual video screens and telephones in every seat, leading edge gaming and in-flight entertainment. Rewards and recognition: Excellent staffs are being rewarded for their performance and selfless acts of service. Professionalism, pride and profits: Singapore airline has been able to achieve a remarkable result due to staff commitment to the airline and to customers. The airlines reputation is being protected by the staffs as well. Chan, D. (2000) Wirtz, J., Johnston, R. (2003) SNAP SHOT OF SINGAPORE AIRLINE http://s3files.core77.com/blog/images/sa3803.jpg From www.google.com/singaporeairlineimages Comfort ability FIRST HAND DATA Through the means of email and telephone interview, I was able to collect the following first hand data directly from the public affairs department in Singapore from the 5th to the 9th of September 2009. Question 1: Since its establishment, Singapore Airlines has earned a reputation as an innovative market leader, combining quality products with excellent service. In brevity, please explain the history of Singapore airline since its early days from 1947 till date? Answer: A Brief History The Early Days Singapore Airlines history can be traced back to 1st May 1947, when a Malayan Airways Limited (MAL) Airspeed Consul took off from Singapore Kallang Airport on the first of three scheduled flights a week to Kuala Lumpur, Ipoh and Penang. Over the next five years, larger capacity DC-3 aircraft were introduced. This meant faster and more comfortable flights, and the extension of services further afield to destinations in Indonesia, Vietnam, Burma (now Myanmar), North Borneo (Sabah) and Sarawak. Inflight refreshments improved from the original thermos flask of iced water to sandwiches, biscuits and cold cuts plus a choice of hot and cold drinks, and alcoholic beverages served by a lone hostess. Known as female pursers, these hostesses are the forerunners of todays Singapore Girl. The 1950s 1960s More new aircraft were added to the fleet in the 1950s and 1960s, the period leading up to the jet age. Among these were the DC-4 Skymaster, Vickers Viscount, Lockheed Super Constellation, Bristol Britannia, Comet IV and Fokker F27. On 16 September 1963, the Federation of Malaysia was born and the Airline became known as Malaysian Airways Limited. In May 1966, it became Malaysia-Singapore Airlines (MSA). In 1968, for the first time, annual revenue hit S$100 million. The sarong kebaya uniform for air hostesses, designed by French couturier Pierre Balmain, was introduced and three B707s were added to the fleet. The Airlines Boeing age began in 1969 with the purchase of five B737-100s. The 1970s The 1970s got underway with a bang: on 2nd June 1971, MSAs first transcontinental flight took off for London. In 1972, MSA split up to become two new entities Singapore Airlines and Malaysian Airline System (MAS). The rest of the decade was devoted to growth and consolidation of the newly-established Singapore Airlines. The fleet was expanded to include B747s, B727s and DC10s. To provide more efficient ground services at Paya Lebar Airport, a subsidiary company, Singapore Airport Terminal Services (SATS) was set up. A B747 hangar and airfreight terminal was opened in 1977. The 1980s The move to the new Singapore Changi Airport from Paya Lebar on 1st July 1981 was a big event. Two years later, Airline House, Singapore Airlines corporate headquarters in the Changi Airfreight Centre, was officially opened. The first Singapore Airlines A300 Superbus went into service in February 1981 and the first B747-300 in May 1983. The first B757 and the first A310-200 arrived in November 1984. In 1989, Singapore Airlines became the first airline to operate a B747-400 on a commercial flight across the Pacific. Tradewinds, a Singapore Airlines subsidiary, became Singapores second airline in February 1989. It has since been renamed SilkAir and has an established network of 29 destinations in the region. The 1990s Singapore Airlines commenced operations from the new Terminal 2 at Singapore Changi Airport on 22 November 1990, with the arrival of SQ23 from Amsterdam. In September 1998, Singapore Airlines set new standards in air travel by unveiling a new suite of product and services worth S$500 million across all three classes of travel, offering customers enhanced standards of service on the ground and new levels of comfort, cuisine and entertainment in the air. In 1999, Singapore Airlines launched KrisFlyer, its first proprietary frequent flyer programme, which allows First, Business and Economy Class customers to earn mileage credits. The 2000s In February 2004, Singapore Airlines inaugurated its first Airbus 340-500 by setting a record for operating the worlds longest non-stop commercial flight from Singapore to Los Angeles. The Airline bettered the record barely half a year later, in July 2004, when it launched the non-stop Singapore to New York (Newark) flight. Singapore Airlines currently operates 77 Boeing 777s, consisting of 12 B777-300s, 19 B777-300ERs , 31 B777-200s and 15 B777-200ERs. In October 2006, Singapore Airlines launched a comprehensive suite of new generation cabin products comprising the worlds widest First and Business Class full-flat seat products, a new Economy Class seat, and the next generation of KrisWorld inflight entertainment system. On 15 October 2007, Singapore Airlines took delivery of the worlds first A380 at the Airbus Headquarters in Toulouse. Singapore Airlines was the first airline to operate out of Changi Airport Terminal 3 in January 2008. The Airline currently operates out of both the new terminal and Terminal 2. In May 2008, Singapore Airlines created history again by being the first carrier to operate an all-Business Class service between Asia and the USA with its launch of all-Business class non-stop flights from Singapore to New York (Newark). Three months later, in August 2008, the Airline introduced this all-Business Class non-stop service to Los Angeles. On 21 January 2009, Singapore Airlines received the first of 19 new A330-300 aircraft in Toulouse, France. The aircraft is configured in a two class layout, with 30 new Business Class seats, and 255 Economy Class seats. The planes currently serve the regional and medium-haul routes between Singapore and cities in Australia (Brisbane, Adelaide and Perth) and Japan (Nagoya). The Airline will commence daily A330-300 services to Osaka in early 2010. Public Affairs Department Singapore Airlines Ltd (2009) Question 2: What are your innovative strategies in terms of your products and services? Answer: Product and Service Excellence Excellence in customer service has been integral to Singapore Airlines success. Superb in-flight service is the cornerstone of its reputation for customer service and hospitality. Singapore Airlines has also developed a reputation as an industry trendsetter. The list of industry-leading innovations by Singapore Airlines includes: First to offer free headsets, a choice of meals and free drinks in Economy Class, in the 1970s First to fly non-stop from London to Singapore in 1984, and the first to fly non-stop from Singapore to London in 1989 First to fly non-stop across the Pacific between Hong Kong and San Francisco in 1989 First to introduce satellite-based in-flight telephones in 1991 First to introduce KrisWorld, a state-of-the-art inflight entertainment and communications system across all three classes in 1995 First to involve a comprehensive panel of world-renowned chefs, the International Culinary Panel, in developing inflight meals in 1998 First to bring high quality theatre-style surround sound to inflight movie viewing in all three classes with Dolby Technologies in 1999 First to offer audio and video on demand (AVOD) capabilities on KrisWorld in all classes in October 2001 First to operate the worlds longest non-stop commercial flight between Singapore and Los Angeles in February 2004 on the A340-500, and then surpassing the record (in terms of distance) later that year with the non-stop service to New York (Newark) in June 2004 First to introduce the Berlitz ® World Traveler interactive language learning programme on all A340-500 aircraft in July 2004 First in the world to launch the next generation KrisWorld inflight entertainment system on Panasonic Avionics Corporations eX2à ¢Ã¢â‚¬Å¾Ã‚ ¢ platform in October 2006 First to fly the A380 from Singapore to Sydney on 25 October 2007. Public Affairs Department Singapore Airlines Ltd (2009). Question 3: Globally, what impact has the company made so far in respect to innovative ideas? Answer: Global Network The Singapore Airlines route network extends across 98 destinations in 40 countries, including those served by Singapore Airlines Cargo and the regional airline subsidiary, SilkAir. On 1st April 2000, Singapore Airlines joined the Star Alliance network as part of its globalization strategy and continual commitment to offer its customers improved services and benefits, including seamless air travel worldwide. Modern Fleet Singapore Airlines fleet today comprises A380-800s, A340-500s, A330-300s, B747-400s, B777-300s, B777-300ERs, B777-200s and B777-200ERs. It is the result of a series of large orders made in the 1990s, as part of an ambitious fleet renewal and expansion strategy. The orders included a US$10.3 billion order for 22 B747-400s and 30 A340-300s in 1994, a US$12.7 billion order for 77 B777s in 1995 and a US$2.2 billion order for 10 A340-500s in 1998. Singapore Airlines reinforced its commitment to fleet upgrading and expansion by placing a series of orders for a range of new generation aircraft in recent years, including: 25 Airbus A380-800 (10 in fleet, 9 on firm order and 6 on option) 40 Airbus A350 XWB-900 (20 firm and 20 on option) 40 Boeing 787-9 (20 firm and 20 on purchase rights) 19 Boeing 777-300 Extended Range (all in fleet) Singapore Airlines became the first in the world to take delivery and fly the super-jumbo A380-800 aircraft in October 2007. Singapore Airlines has one of the youngest fleets of any major airline, with an average age of 6 years and one month as at 1 September 2009. Singapore Airlines Cargo, a wholly-owned subsidiary, operates a fleet of 12 B747-400 Freighters. SilkAir, also a wholly-owned subsidiary, operates a fleet of 16 aircraft, including ten Airbus A320-200s and six Airbus A319-100s. Public Affairs Department Singapore Airlines Ltd (2009). Question 4: Without leaving out the financial aspect of it, what were your innovative ideas in terms of management of funds? Answer: Financial Strength Prudent management has helped Singapore Airlines maintain a healthy financial position and return a profit in every year of its operation. For the financial year ended 31 March 2009, the Singapore Airlines Group recorded an operating profit of S$1,062 million. Public Affairs Department Singapore Airlines Ltd (2009) Question 5: How many subsidiaries does the company have and how has it helped with the growth of the company? Answer: Subsidiaries The Singapore Airlines Group has over 20 subsidiaries, covering a range of airline-related services from cargo to engine overhaul. The philosophy of investing in overseas joint ventures is the driving force behind Singapore Airlines development into a global group of aviation-related companies. The Singapore Airlines Group will continue to invest in related businesses, rather than seek to diversify outside of the aviation industry. Public Affairs Department Singapore Airlines Ltd (2009) Question6: How many staffs do you have at present? Answer: Human Resource The Singapore Airlines Groups staff strength as at 31 August 2009 was 29, 965 of which 14,054 were employed by the Airline. Public Affairs Department Singapore Airlines Ltd (2009) Question 7: In what other areas have you made impact? Answer: Corporate Citizenship Singapore Airlines recognizes the importance of building strong relationships, not only with its customers and business partners, but also with the many communities it serves. Through corporate donations, sponsorships and other forms of support, Singapore Airlines provides backing to a wide range of community groups including charities, educational institutions, and arts and sports events. Issued by Public Affairs Department Singapore Airlines Ltd to John Odewole.5th-9th September 2009) Information systems The main kinds of information systems that brings about innovation are as follows; Executive support system Management information system Decision support system Knowledge management system Transaction processing system Office automation system Operational level system An operational level system is managed by the operational managers to support them by keeping the track of elementary activities and transactions of the organisation by the use of transaction processing system. The flow of transaction is tracked at this level such as sales, receipts, cash, deposits, payroll, credit decision and flow of materials. Major function of this level includes sales management, scheduling, budgeting and personnel records. Training and development is one of the tools responsible to the success of SIA, therefore new ideas are needed to enhance this. Operational level involves sales and marketing, manufacturing, finance which is the backbone of the company, accounting and human resources. All these should be carried out accurately and effectively for proper running of the company. For the company to function well, a basic routine of transaction necessary must be carried out. At this level, the goals of the company, task, and recourses are predefined and structured intelligently. Beardwell, I., Holden, L. Claydon, T Knowledge level system The knowledge level is to help the organisation in discovering, organising, and to integrate new and existing knowledge in to the business. Controlling the flow of paper work should be employed in this level as well. A classical planning system in terms of models of problem solving should be carried out properly and accurately. A high level of information system design is needed at this level. In the knowledge level, a biometric system can be employed in order to monitor the staffs attendance and for security purpose. This system would reduce the level of insecurity and intruders or unauthorised access into the company. The use of SAP (system Anwendungen und produkte) can be employed in Singapore airline to manage the system at the operational level. SAP is system software used to manage the system database. Its efficiency and accuracy make it outstanding among other system software. Management level system The purpose of management level is to monitor and control, decision making, and administrative activities by middle managers. The management level is the decision support system unit where management information system should be used to carry out sales management, inventory control, annual budgeting and relocation analysis. is4 (By Lachlan Mackinnin and Phil Trinder) The management should be able to analyse regional sales, schedule production in such a way that time and cost of production will be will be managed by telling the production facility what to make with which staff, and on which equipment. This is done by using production scheduling tools. An inventory control system can be used, which is integrated package of software and hardware used in controlling the companys stock. The management level of SIA should be able to analyse cost quantitatively in order to decide whether to follow a course of action or not. In terms of pricing or profitability, the management should be able to conduct a proper profitability analysis in order to provide invaluable evidence concerning the earning potential of the company. Innovative system This level is being managed by senior managers to tackle and address strategic issues and long term trends. Senior managers do not only tackle issues within the organisation, they look into the external environment as well. The senior managers major concern is how to match the capability of the organisation with challenges, changes and opportunities externally. Executive support system is used at the strategic level by senior managers to carry out sales trend forecasting, operating plan, budget forecasting and manpower planning. is7 Inter-relationship between IS types (by Lachlan Mackinnin and Phil Trinder) Using information systems to facilitate customer relations of Singapore airline Information systems can be used to facilitate customer relations through the following means or medium: Functional support role To record and store customer market data, customer profiles, customer purchase history, marketing research data, and other useful marketing records. Marketing records are used for advertising, marketing plans and sales activities. Helps to record competitors activities data, industry data, intelligence data and strategic market records. In implementing, controlling, monitoring plans, strategies, tactics, new products and new business models as well as new customers. Decision support role Decision making is determined by asking what if Questions such as: what if we decrease the price of flight 5% will that increase our sales? What if we increase it by 2% will it decrease or increase sales? Or rather discourage customers, what if we decrease by 2% then increase by 3%? And so on. Strategic support role Core competence: sustainable competitive advantage which gives the company (SIA) long term advantage in the market place. Piloting the chain of internal values which helps to reduce costs and manage performance Rapid speed of change in information and technology helps in competitive aspect which serves as an advantage to the company. Performance monitoring role Help to establish relevant and measurable objectives Helps in monitoring results and performance Helps to send or to alert managers at each levels of the organisation. Benefits of a good customer relation management A good customer relation management helps to provide an excellent customer service in such a way that customers are satisfied and retained. Examples of this is providing a rapid response to queries, fast delivery, providing solutions to customer needs/ meeting customer needs and warm customer service that cannot be found elsewhere. Using customer information to optimise/ prioritize products/ goods and services and design as well as marketing strategy. Knowing your customers and then focusing on them in terms of provision of services. Building a long term relationship with the customers and conducting interaction with customer in order to know more about their needs. Reasons for CRM To be able to compete at a higher level with other competitors Unequivocal of customer economic retention With the help of technology, Singapore airline will be able to do so effectively and profitably. By doing the above, Singapore airline will definitely acquire and retain as much customers as possible and possibly enhance profits for the company. Ethical issues The principle of right and wrong: Ethical issue is concerned the choices that people make. Ethical issue can be classified under two categories such as: The fundamental morality of behaviour: this type of issue, as well known as deontologist refers to the basic and unarguable instances of right and wrong. Therefore this medium must not be used to mislead or differentiate. The consequences of behaviour: known as teleological, this refers to social effect of behaviour. The ethical issues Singapore airline might be encountering are: The innovative strategies used by corporate employees to maximise their frequent fliers benefits such as games which can be stored by frequent fliers. Breach in individual right Inconsistence in code of conduct of the company Unlawful distribution or exposition of customer details The consequences of this action on the society References Beardwell, I., Holden, L. Claydon, T. (2004) Human Resource Management: A Contemporary Approach 4th edition, FT Prentice Hall, London UK. Chan, D. (2000) The story of Singapore Airlines and the Singapore Girl, Journal of Management Development, Vol. 19. David, M. Smeeding T. (1985) Introduction, in David, M. Smeeding, T. (eds) Horizontal Equity, Uncertainty, and Economic Well-Being, National Bureau of Economic Research, Studies in Income and Wealth, Vol. 50. Hoovers (2006) Singapore Airlines Limited, available from: . 5th September 2009. Jacques, C. (1962) Objective Measures for Pay Differentials, Harvard Business Review, January-February Pillay, J. (1989) Singapore Airlines (A), USA, Harvard Business School Press. Thompson, A., Gamble, A.J. Strickland, J.E. (2005) Strategy, Winning in the Market Place 2nd International Edition, New York USA, McGraw Hill. Walker, K.W. (1992) Human Resource Strategy, McGraw-Hill, New York USA. Wirtz, J., Johnston, R. (2003), Singapore Airlines: what it takes to sustain service excellence a senior management perspective, Managing Service Quality, Vol. 13 No.1 http://books.google.co.uk/books?hl=enlr=id=jCfkJUL8oV0Coi=fndpg=PA3dq=history+airline+industryots=5D_FKZw82lsig=P-yUX_IouBcLN8If4GZ_ci9RMtU#v=onepageq=history%20airline%20industryf=false 15th September 2009 http://www.associatedcontent.com/article/1062338/history_of_the_airline_industry.html 15th September 2009 Public Affairs Department Singapore Airlines Ltd 5th-9th September 2009.

Html5

Currently, in terms of web development, Flash, in spite of its success, is still not regarded as a standard because it is a proprietary technology provider. While web plays an important role in business, communication and society should not be in the hands of an independent supplier. However, giving up Flash means to redesign the web, with all the difficulty and costly. Now, when the HTML5 appears, the emergence of HTML5 creates more confidence and convenience to those who do not like Flash.This paper focuses on the very first definition of HTML to lead you to the modern web which may replace Flash in the near future. What is it HTML is a language that provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes and other items. HTML5  is currently under development, as the next major revision of the HTML standard. This code can now be used for new functions that can benefit developers and Internet user s. What it consists of? HTML5 concludes a number of new elements and attributes.The most important of them are: CANVAS ELEMENT The canvas element can be used for describing graphs, game graphics or other visual images on the fly. Having to rely on plug-ins is not necessary. The possibilities are endless. VIDEO ELEMENT Embedding video used to be impossible without third-party plugins such as Apple QuickTime or Adobe Flash. Thanks to video element, now it’s possible. It is intended by its creators to become the new standard way to show video online. GEOLOCATION Locating a users’ place is not a new thing on the web. In fact, most websites already do this by means of IP address detection.But this is not always reliable, so HTML5’s geolocation is an alternative method of correctly pinpointing a users’ location. The new idea is to get the location information from Wi-fi towers and GPS. OFFLINE WEB APPLICATION Despite of their unavailable network connection, the offline web applications enable users to continue interacting with web applications and documents. The user can, for instance, access email locally without having to connect to the Internet or install an external client. How it works HTML5 provides support for video and audio â€Å"naturally†.It means that users can watch videos on site like the way they read the text format without having to bother installing Flash system program or any other plug-in program or not. How it will be used HTML5 has been developed since 2004 but now suppliers of Apple, Opera, Mozilla and Google recently built new elements of this compatible language in browsers. In the end of January, YouTube – the biggest video sharing website in the world – announced to test HTML5. Even Microsoft, along with promoting Sliverlight technology (to compete with Flash), also became interested in web standards and intended to bring HTML5 to Internet Explorer.Benefits compare with other technology * Of fline storage: Kind of like â€Å"Super Cookies†, but with much more space to store for both one-time data and persistent app databases. * Canvas drawing: Sites can mark off a space on a page where interactive pictures, charts and graphs, game components, and whatever else imagination allows can be drawn directly by programming code and user interaction—no Flash or other plug-ins required. * Smarter form: Search boxes, text inputs, and other you-type-here fields get better controls for focusing, validating data, interacting with other page elements, sending through email, and more. Web application focus: It’s fair to say that HTML5 is aimed to make it easier to build wikis, drag-and-drop tools, real-time chat, and other modern web, and have them work the same across browsers. Potential Disadvantage * Basic animation and media features. * Lack of good tooling to be productive in developing large sized HTML 5 applications. * Very limited support for media formats. * User may need to be connected to use an HTML 5 application. * Inconsistencies of HTML being implemented between web browsers (different parts of the standard are implemented).

Canadian Parliament Buildings Fire of 1916

Canadian Parliament Buildings Fire of 1916 While World War I was raging in Europe, the Canadian Parliament Buildings in Ottawa caught fire on a freezing February night in 1916. With the exception of the Library of Parliament, the Centre Block of the Parliament Buildings was destroyed and seven people died. Rumors were rife that the Parliament Buildings fire was caused by enemy sabotage, but a Royal Commission into the fire concluded that the cause was accidental. Date of the Parliament Buildings Fire February 3, 1916 Location of the Parliament Buildings Fire Ottawa, Ontario Background of the Canadian Parliament Buildings The Canadian Parliament Buildings consist of the Centre Block, the Library of Parliament, the West Block and the East Block. The Centre Block and Library of Parliament sit at the highest point on Parliament Hill with a steep escarpment down to the Ottawa River at the back. The West Block and East Block sit down the hill on each side at the front of the Centre Block with a large grassy expanse in the middle. The original Parliament Buildings were built between 1859 and 1866, just in time to be used as the seat of government for the new Dominion of Canada in 1867. Cause of the Parliament Buildings Fire The exact cause of the Parliament Buildings fire was never pinpointed, but the Royal Commission investigating the fire ruled out enemy sabotage. Fire safety was inadequate in the Parliament Buildings and the most likely cause was careless smoking in the House of Commons Reading Room. Casualties in the Parliament Buildings Fire Seven people died in the Parliament Buildings fire: Two guests of House Speaker Albert Sà ©vigny and his wife returned to get their fur coats and were found dead in a corridor.A policeman and two government employees were crushed by a fallen wall.Bowman Brown Law, the Liberal member of parliament for Yarmouth, Nova Scotia died near the House of Commons Reading Room.The body of Renà © Laplante, Assistant Clerk of the House of Commons, was found in the building two days after the fire. Summary of the Parliament Buildings Fire Shortly before 9 p.m. on February 3, 1916, a member of parliament noticed smoke in the House of Commons Reading Room in the Centre Block of the Parliament Buildings.The fire quickly raced out of control.The House of Commons was interrupted in the middle of a debate on fish marketing.Prime Minister Robert Borden was in his office when he was alerted to the fire. He escaped down a messengers stairway through thick smoke and flames. His office was badly damaged, but some papers on his desk were not touched.Major-General Sam Hughes, who was down the street at the Chà ¢teau Laurier hotel when he heard about the fire, called in the local 77th Battalion to provide crowd control and help with the evacuation.At 9:30 p.n. the roof of the House of Commons collapsed.Senators and soldiers rescued some historic paintings from the Senate before the fire spread to it.By 11:00 p.m. the Victoria Clock Tower had caught on fire, and by midnight the clock was silent. At 1:21 a.m. the tower fell.By 3:00 a.m. the fire was mostly under control, although there was another outbreak the next morning. The Centre Block was a smoking shell filled with icy rubble, with the exception of the Library of Parliament.The Library of Parliament had been built with iron safety doors, which were slammed shut against the fire and smoke. A narrow corridor separating the Library from the Centre Block also contributed to the Librarys survival.After the fire, the Victoria Memorial Museum (now the Canadian Museum of Nature)  cleared its exhibition galleries to make room for parliamentarians to meet and work. On the morning after the fire, the museums auditorium was converted into a temporary House of Commons Chamber, and that afternoon, members of parliament conducted business there.Rebuilding the Parliament Buildings began quickly even though there was a war on. The first parliament sat in the new building on February 26th, 1920, although the Centre Block wasnt completed until 1922. The Peace Tower was finished by 1927. See Also: The Halifax Explosion in 1917

Why I want to be a Teacher

Why I want to be a Teacher I couldn't imagine life with out being in a school. They say I'm too shy to be a teacher, to depressed, and having social anxiety isn't going to help either. But I know that there is nothing else in this world that I would want, or could do, than to teach. I may not have a family member that has taught, I may not have all the intelligence, and I might not be much of a leader. But I have my own, just as important reasons.I had a real rough childhood. My father is an alcoholic, and wasn't much of a parent. Between six years of physical and one year of sexual abuse, I would find solitude at school; school was my real home. And I believe that there are kids in schools that are having the same things done to them that I was. I went years and years with no one knowing, I would have loved for a teacher to find out, and helped sooner then a year before I graduated.English: Jewish Children with their Teacher in Sam...I want them to be able to confide in me, and know that I understand where th ey are coming from.I always have loved school and all the teachers, they were my parents. And deep down inside I always wanted to be a teacher, but it was never final. My junior year in high school, things weren't any better. Along with caring for my little sister, my fathers and I situation had worsen. I wrote a personality paper in my psychology class, that spoke about my father and of me caring for my little sister on my own. The teacher, Mr. Dennis confronted me on it, and has helped me through it the past 2 years. Last year in the middle of my...

Be An Anthropologist Essay Example | Topics and Well Written Essays - 1000 words

Be An Anthropologist - Essay Example This may have resulted from the existence of independent sub-fields within the subject. This paper will, therefore, investigate anthropology from a physical anthropologist perspective. The paper will also examine evolution based on cultural anthropology. The discussion within this paper seeks to establish the relationship between the two different points of view and its implications towards the subject. Physical anthropology is both a social science as well as a biological science. Physical anthropology deals with adaptations and variations in the human species as implied by biological principles and theories. The social aspect of physical anthropology seeks to establish the implications of human variations and adaptations on human behavior and culture. Human evolution stands out as a major subject within physical anthropology since it determines human developments and relations. Physical anthropologists consider evolution as accumulation of changes within consecutive generations. Th is implies that evolution results from the heritage of inheritable factors from successive generations. Although there are several inheritable characteristics within the human species, not all potential characteristics contribute to evolution. The desirable character within a population dominates the undesirable characteristics within a successive generation in a given population. ... Physical anthropologists analyze DNA to study human evolution, and this indicates the importance of biology in the subject. DNA is a substance contained in all living cells of an organism. Biologists claim that this substance contains or carries hereditary materials (gene) from parents to their offspring. Studying the DNA enables anthropologists to define the relationship between people. DNA analysis enables physical anthropologists to study successive changes within humanity that constitute evolution. The analysis, therefore, enables a physical anthropologist to validate the existence of evolution. Differences within humanity resulting from geographical disparities can also be explained through DNA analysis. DNA analysis is important to a physical anthropologist; however, it does not sufficiently explain the origin and evolution of the human race. Physical anthropologists also consider cultural analysis to be an important aspect of the discipline. To study evolution, physical anthro pologists study the relationships between culture and biological characteristics of humanity and rely on knowledge and theories developed by other academic discipline. Biological theories and principles on DNA enable physical anthropologists to study human evolution and evolutionary differences. Studying different languages among different communities also contributes to evolution knowledge among physical anthropologists. The book Man, Mind and Science by Leaf is a very useful resource in anthropology. The resource contains relevant information on physical anthropology. According to the resource, evolution is a continuous process that depends on various aspect of humanity. The source proves that evolution theories can only be validated through a

Developing Professional Practice in HR Essay Example | Topics and Well Written Essays - 2750 words - 2

Developing Professional Practice in HR - Essay Example are the qualities that facilitate successful performance of HR professionals and that give an organisation the ability to compete effectively in a highly competitive business world. The objective of this small-scale piece of research is to find out the specific HR competencies that actual service organisations, specifically those in the hospitality industry, value most. The researcher interviewed several HR personnel from three service organisations: a hotel, a restaurant, and transportation. Majority of the HR personnel interviewed believe that HR professionals should have personal integrity. Most of them named good interpersonal skills and personal communication as the most important HR competencies. HR professionals have to learn the skill of building a relationship that is based on trust. Trust consequently builds motivation and personal integrity. HR professionals have a good chance of taking part in their organisations’ strategic planning activity if they are able to build trust. Nevertheless, most of the HR personnel interviewed ranked competency in strategic performance the lowest. This possibly implies that HR professionals in these service organisations are incapable in terms of strategic decision-making and management of organisational culture. This finding is very important because HR professionals must be capable of determining, building, and integrating organisational cultures that contribute to the successful implementation of business strategies and competitive strategies. Moreover, if HR professionals do not have the ability to effectively manage or cope with change, they would have difficulties dealing or communicating with important people to guarantee prompt decision-making and appropriate resource allocation. HR professionals should acquire the necessary qualities of an effective strategic business expert. Most scholars believe that HR professionals should first aspire to become a strategic business expert then eventually progress to key